A brand lives on billboards, packaging and business cards, but most people meet it first on a small screen. Designing for that moment changes everything.

Start small

We test every logo at 16 pixels before we test it at 16 metres. If it survives as a favicon and an app icon, it will hold up anywhere.

Systems over single pieces

Type, colour and layout rules matter more than any single asset. A clear system lets your team build new pages and posts that still feel like you, long after we hand things over.

• A primary logo and a compact mark for small spaces

• A type scale that works from 12 to 180 pixels

• A short colour palette with clear rules for contrast

• Templates for the formats you publish most

A brand is not a logo. It’s the hundred small decisions that make every touchpoint feel related.

When the system is right, every new screen becomes easier to design and harder to get wrong.